Ecover repitch

After our initial pitch for Ecover, we were invited to re-pitch later in the semester with a fresh take on the brief. Partnering again with my original teammate, we developed a new campaign concept highlighting Ecover’s sustainability goals, this time through an interactive pop-up experience and a supporting social media campaign. I contributed to much of the research behind the idea of 'The unwashed museum', including statistics on the harmful effects that overwashing can have on garments. As well as research and concepts for the pitch, I mocked up the website, magazine, and some of the sections of the 'unwashed museum'.